Having collected a variety of feedback for out pop video and ancillary products from members of the target audience demographic via Youtube and a Focus group. In our focus group I tried to use open questions throughout.
In terms of our target audience we aimed our pop videos for both males and females because we thought that men would find the twins attractive and females may relate to the video and aspire to be the members of our band. We thought that the appropriate age for our audience was 9 to 16 the younger girls who may aspire to be the band and then perhaps males aged 16 to 25. In terms of Jictar, we believed that are appropriate target audience was A B C this is people that fit into the upper classes of society, those who are well educated and tend to be wealthy. Chose these people, as they would probably be most likely to appreciate the arty and surreal video that we produced.
One way in which we were able to receive audience feedback was by uploading our video onto youtube. Youtube is an online site, which allowed us to reach a big audience at once. We uploaded our video and since the 13th of November we have received 427 views. We have had 4 comments and all 4 have been positive feedback. Youtube user; ‘michelthecure’ said, “I really love this song”.
We decided one way in which we would be able to gather more feedback about our video was by asking a focus group questions. So on Friday 10th March we invited 12 AS students into a classroom. Out of the 12 people 5 were boys and 7 were girls, they were a lively bunch of students with lots of positive and constructive information to give. They watched our music video and then were asked a series of open-ended questions. It was important to open-ended questions because that ensures we were not persuading the people we were asking through the way in which the questions was phrased or being asked. Here is a list of the questions that we asked during the discussion with our focus group:
1) Did you like the video?
2) What was the most enjoyable part of the video?
3) What message did you get from the video?
4) Do you think the video compliments the song well?
5) In what was would you agree that this video reminds you of a fairytale?
6) In what way could the video be improved?
7) Do you feel that the choice of colours went well with the video?
8) Did you feel there were different types of shots or could this be improved?
9) What are your thoughts about the band from this video?
10) Does the video / band reminds you of another band/star?
There where three main reasons for use conducting a focus group instead of any other methods, like a questionnaire. One advantage of a focus group means that people take your questions seriously and consider their answers where as with a questionnaire usually people tick any box just to get the process over and done with. Secondly, with a questionnaire you have to wait for it to be filled out and then have to shift through the information on it, on the other had the advantage of a focus group is that after asking the questions you get instant questions in return this is quicker, it also means you get an answer that is direct and too the point you don’t have to shift through vast amount of information. Finally, when you are in a focus group it is a face to face process, this allows you to not only see their emotions and reactions to your video and questions but also means that you can start interesting discussions that relate to something someone within the group has said. Are focus group gave us a good insight of how others see our video. We had some positive comments and some negative. Amelia a vivacious bright 17 year old said: “I really like the way the lights create a very dreamy and unreal effect” this was a perfect response because not only was it positive feedback but also shows that she picked up on the preferred message of us trying to create a dream like effect in our video.
As well as showing it to a focus group and posting it up on Youtube I also showed it to some of my friends and family. The majority of my friends liked it however there were some people who gave some negative comments. My brother said: “ I don’t understand why it’s all close up, you can never see what’s going on.” We used close up shots to create the dream like arty feeling we wanted. My brother is a 14 year old male and I think he didn’t appreciate this aspect of the video because he would have had more of an interest in the girls in our video that the arty and creative side of it.
Blumler and Katz created the theory of ‘uses and their gratitude’. We tried to use their theory to asses our audience response. This is the theory in which they argue that audience respond to media texts in four ways however my pop video is only applicable to three on Blumler and Katz theories.
1) The audience identify with the characters on the screen
In our pop video we were trying to get the audience to indentify themselves with young, free, self-dependant women. As there was a larger majority of women than men in our focus group it was apparent that this worked in the main. Elizabeth a 18 year old within our focus group said: “the girls in the band look like they are having a really good enjoyable time” this goes to show that she can relate with the girls in our band.
2) Diversion
Blumler and Katz say that Diversion is the ability to get away or escape mentally from everyday realities. Blumler and Katz say that in order for a media text to be diverting it has to occupy the viewer for more than 70% of the time. Our focus group said that they found our music video very entertaining. Both girls and boys in our focus groups said that the fantasy, dreamy feeling we gave our video really helped them to divert from reality.
3) Personal Relationship
Blumler and Katz say that personal relationship is about the ability to be able to identify themselves with the characters within the media text.
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