Researching my ideas

In my group we followed the five stages of production so I began with research and development.

For this is developed three ideas form which we would choose one

IDEA ONE
My first idea and my favourite idea was meant to be set in a game arcade. The whole things were set around the gaming theme. It begins with a man getting out of a taxi outside a gaming arcade and walking in. As he walks in the man on the door hands him a card which reads ‘Good Luck’. As he enters the arcade he walks towards a game machine and starts to play. This then shows a point of view shot, of the game he is playing (space invaders) This then switches to a shot when the man who was playing the game is not in the game and the enemy becomes the girls. It continues in this manner throughout the song, switching form the reality where he is playing the game and to where he is in the game.

To imitate the natural form of a music video where there are three parts, a narrative, a performance and a second narrative. The band would play in the arcade but in a different part of it. Also to make the video more interesting to viewers I would vary the different video games that were being played and imitated. To make the video less complicated than it sounds I would also make sure I showed footage of the original game before it is imitated.

IDEA TWO
My second idea was inspired by the lyrics of the song. The song is called ‘Sleepy head’ and it is about a girl going into a coma. My idea also follows this similar theme although it is not made clear until the end of the video. The video starts with a fade in from white; this is the first indication of ‘the after life’. This then changes to a scene of a girl walking in a fantasy world with big flowers and meadows (a girls idea of heaven). The fantasy would constantly change to the performance scene, which is where the band would be playing, as a school disco set up, however as well as the audience getting to identify the bad I would also have the girl who was in the fantasyland clearly identified in the crowd.

This is to hint to the audience that she was at a disco before you see her in the coma at the end and the fantasy island is where she is when she is in the coma, so you get almost a time frame of before middle and end. The final scene is a pan out from the girls closed eyes from a close up to a wide shot revealing her to be in a car accident.

As part of research I also looked at other pop videos that might be in competition with mine. The one I looked at: Britney Spears sing ‘Hit me baby one more time’. I analysed this as using sexual fantasy about Britney as a star, who uses youth and rebellion in Richard Dyers term. The song also used many of the major conventions of a pop video as outlines by Keith Negus. I decided that my pop video should imitate some of these conventions and perhaps change or play with others which is subverting them.