FIRST PITCH

FIRST PITCH

We had to pitch our ideas to Luke our teacher to get the green light from him as our executive producer. We had decided to use the main conventions of pop videos, imitating some and subverting others.



These conventions are;

The explicit and unashamed promotion of the artist’s “image” (aesthetic/generic/ideological) as a specific product with a brand identity, ready for mass consumption

The featuring of the artist (almost without exception)

A wide and extensive use of shot types, camera angles and movement

Repetition of reoccuring thematic elements and generically specific iconography (one key element often being dominant and providing the skeletal structure for the promo)

A possible narrative structure

A possible performance element

The flexibility to disregard Realism!

Shots cut tightly to the beat of the track

Use of special effects (lighting, annimation, CGIs, in-camera effects)

A carefully constructed Mise en Scene appropriate to the content and tone of the track

High impact instantly! (Don’t forget that competition for airplay on the main music channel outlets is intense)
I explained my song, my band, the message of the song and the brand I wanted to create to my class and Luke.

I explained my idea to first idea to Luke, this was the idea that John my teacher was fondest of. However Luke was not so keen and did not like it. He found it confusing and said that it would be difficult to film in an arcade. So, I told Luke my second idea of the girl in the coma. He much preferred this. Although he said having the girl at the gig in the performance scene was far too cliché and that I should just have the band performing but it would have to be in a setting that was to do with the narrative, in order to make it fit in. He also said that it would be hard to film fantasy worlds, as obviously they would have to been blue screened, so instead we would film normal settings but with something not normal, For Example, a field with a giant white bunny in. This is to show the audience that something isn’t right from the very start of the video. He also advised me to change the end scene where we see the girl in the car crash in a coma, to a hospital bed in a coma, this was so that it would be easier to tell the audience and put across the correct message. Having said that, we would have to build a hospital set which may appear challenging. From him saying this i decided to look into possible ways of shooting hospital settings,i came across this website: http://www.curiousscience.com/prop-hire-details.php?productID=1054&categoryID=44. They hire out hospital props and even room layouts.